Twitter
How much should I incorporate Twitter into my PR work?
It is a good idea to occasionally pass on information in a straightforward way about major client announcements, or client coverage that you think your Twitter followers will find appealing, says Margaret Clark, account executive at Shift Communications.
"However, shy away from only updating your Twitter account when your clients have new announcements," she says.
Twitter is extremely transparent, so people who only use it to update their followers ...