Online video
How can I make my online video campaign successful?
If your company is debating being on YouTube, here is a reality check. You're already there. In a recent search for "Merck" on YouTube, "Merck Gone Wild" was the top item. "The Coal Miner Versus Pfizer Inc." topped a recent "Pfizer" search.
So how do you begin? "Start with smaller campaigns to let your organization test the waters," says Eric Wright, SVP of marketing and business development at DS Simon Productions. ...