Including consumer generated media in campaigns not only helps brands generate buzz, but also gain insight into their target demographic.
The Pittsburgh Steelers weren't the only winners on Super Bowl Sunday this year. Two brothers from Indiana, Joe and Dave Herbert, won Doritos' “Crash the Super Bowl” contest, and their “Free Doritos” commercial aired during the game. But that wasn't all they won. When their ad hit number one in USA Today's Super Bowl Ad Meter, the brothers scored again, ...