WASHINGTON: The US Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion (CNPP) is launching a new campaign to encourage its partners to use its iconic food pyramid for their own promotional work.
The campaign, called Partnering with MyPyramid: Corporate Challenge, is open to any and all companies and their PR firms interested in incorporating the tenets of the pyramid into their own self-promotion, said CNPP executive director Dr. Brian Wansink, author of the bestseller Mindless Eating and a marketing ...