FARGO, ND: US Speedskating hopes to build interest in the sport and increase its membership through a social media campaign around this year's Winter Olympic Games. The team, which includes Olympic medal-winners Apolo Anton Ohno and Shani Davis, is using Twitter, Facebook, and its Web site to interact with fans now in hopes of extending the public's interest in the sport going forward.

"We have to capitalize on that short time we do have in the spotlight to try ...