WASHINGTON: The US Postal Service has developed an integrated campaign to engage CPG companies and increase their use of product sampling.
Set to launch on January 27, 2013, the “Simple Samples” program was created to help brands reach consumers by sending them samples of products.
“With our connection to 150 million delivery points, six days a week, we can make the connection with the brand to the house, and nobody can do that, so when we see sampling and a ...