COLORADO SPRINGS, CO: The US Olympic Committee has launched a campaign with Cohn & Wolfe to support American Olympic and Paralympic athletes competing in the Summer Games in London.

The “Raise Our Flag” campaign, which launched today as part of the 100-day countdown to the 2012 Summer Olympic Games, gives consumers the opportunity to “buy a stitch” in the flag that Team USA will carry during the Opening Ceremonies.

More than 600 American athletes will compete in the Summer Games. ...