SAN DIEGO: The US Naval Special Warfare Command has hired iHigh Marketing to increase ethnic diversity among the Navy SEALs.
The firm will conduct outreach activities in areas considered centers of diversity for black, Hispanic, Arab-American, and Asian and Pacific Islander consumers. These areas include California, Virginia, Maryland, Washington DC, Florida, Georgia, Michigan, and North Carolina.
The firm has a budget of nearly $1.3 million for its first year. It is eligible for a total award of more than $6.8 million if ...