MLS' experiment in jersey sponsorships could factor into other sports' decisions to pursue similar efforts
When Major League Soccer (MLS) starts its 12th season next month, it will be one step closer to resembling the international soccer leagues it has tried to emulate by using the front of players' jerseys as billboards for sponsors.
MLS will join NASCAR as the only other major sport in the US to give sponsors such prominent ad placement on team jerseys. In the past, the ...