CHESTERFIELD, MO: The US Farmers and Ranchers Alliance (USFRA), a new entity comprised of more than 30 agricultural organizations, hired Ketchum to work on a multiyear marketing communications initiative. The effort is supported by a budget between one and ten million dollars, said Chris Galen, SVP of communications for the National Milk Producers Federation.
“We're going to work throughout the whole food production value chain, with farmers and ranchers taking the lead to enhance consumers' trust in food production,” he said.
The ...