CHICAGO: US Cellular is conducting an agency search for national PR assistance, according to numerous industry sources.
The wireless carrier, which works with various regional PR agencies, has begun an RFP process seeking its first national PR firm, sources familiar with the search said.
It is understood that the company will still work with its regional agencies, and the winning firm will focus on better organizing and integrating US Cellular's communications efforts across all of its US regions.
US Cellular ...