China and the Far East may be emerging as an economic rival, but when it comes to international influence, the US is still number one. As such, major media outlets around the globe continue to send reporters to America to cover the country and its culture.
But Armando Azarloza, president of the Axis Agency, Weber Shandwick's multicultural marketing partner, says the interests of these journalists are slowly changing. "It's no longer just the traditional American," he says. "A lot of media ...