FORT KNOX, KY: The US Army posted the solicitation for its multi-million dollar marketing, advertising, and PR program, opening the door for the industry's top agencies to bid against incumbent McCann Worldgroup.
Tasks cited in the 94-page solicitation include PR, social media, mobile, advertising, digital marketing, direct marketing, and events and sponsorships, along with multicultural outreach to the Hispanic, African-American, and Asian-Pacific Islander markets.
Susan Irwin, worldwide communications director for McCann, confirmed the global marcomms group plans to pitch for the business ...