CAIRO: Anti-government protests in Egypt that have now spread to Libya have forced many Western multinationals in those countries to reduce or cease operations, creating challenges in terms of how to communicate to internal as well as external audiences.
General Motors halted production at its plant in Cairo at the end of January. Klaus-Peter Martin, manager, GM global communications, says external communications focused on the fact “that all of our employees in Egypt, as well as our plant property, were ...