This summer, marketers and bloggers were on alert about the proposed changes to FTC guidelines on disclosure. When the new version of "Guides Concerning the Use of Endorsements and Testimonials in Advertising" was released on October 5, many communicators were pleased, but still began to look at how the rules would affect business practices.
"If you look at many large companies, the heads of PR or PR teams are often providing direction and counsel to the actual brand leaders," says ...