WASHINGTON: The Federal Communications Commission (FCC) awarded Burson-Marsteller a $3.5 million contract on May 5 for PR and advertising support for its extended digital television consumer awareness campaign.
As a result, Burson “will provide… services that will support advertising and PR in a variety of media services, publications, and targeted distribution services that will expand consumer education and awareness regarding the transition to digital television,” according to the RFP. The base period of the contract runs until June 12 – ...