Universities and colleges have to attract students, faculty, and money. So, many schools have developed communications teams that can deliver key messages to reach internal and external audiences across many channels.
“Higher education is one of the most competitive industries in the country [because of] the number and diversity of... institutions,” says Linda Thrane, VP for public affairs at Rice University. “We're all competing for students, faculty, philanthropic resources, and legislative support.”
Maria Terrone, AVP for ...