Client: Universal Security Instruments (Owings Mills, MD)
Agency: 3rd Coast PR (Chicago)
Campaign: IoPhic Smoke and Fire Alarm launch
Duration: March-December 2012
Budget: $300,000 - $400,000
Universal Security Instruments (USI) hired 3rd Coast PR as AOR to introduce its IoPhic line of smoke and fire alarms, the first new technology in the category in more than 30 years.
“We've been in business 40 years, but we had limited retail distribution because we mainly did business with contractors,” ...