BALTIMORE: United Way of America launched its first large-scale public awareness campaign targeting online media.
The campaign, Goals for the Common Good: The United Way Challenge to America, promotes the nonprofit's plan to fund programs related to health, financial stability for families, and high school graduation rates by 2018 (for the next 10 years), according to Sally Fabens, director of media and public relations at United Way. It targeted a broad US audience rather than just those that have donated to ...