CHICAGO: Ink Publishing and United Airlines relaunched the in-flight title Hemispheres on June 1, featuring revamped editorial content targeting an affluent audience.
The magazine's content reflects that of a general interest publication, and is less focused on routine city- or region-specific travel stories than in the past, according to Aaron Gell, editor-in-chief of Hemispheres. He added that in-flight titles must break the stigma of having staid content in order to compete with other airline features.
"I think people, in some ...