CHICAGO: United Airlines hired Edelman as its first AOR, after a months-long competitive RFP process.
Tony Cervone, SVP and CCO at United, would not disclose the other agencies involved.
Edelman will focus on national consumer PR, while also supporting other integrated marketing communications efforts, as part of the three-year contract.
“We need to tell the story of what United is doing well, what we're improving, how we're building the brand, and what we're offering customers,” he said. “That'll be the ...