NEW YORK: Uniqlo is incorporating fashion and business press outreach with digital to promote the October 14 opening of its largest store to date in New York City.
To raise awareness about its new retail locations, the company's internal PR department is working with Burson-Marsteller and boutique firm Agentry PR, said Mary Lawton, Uniqlo US PR manager.
Burson is handling the company's corporate communications and working on broadcast promotions and specific business elements of the project. Agentry is focusing on fashion ...