ENGLEWOOD CLIFFS, NJ: Unilever salon haircare product company Nexxus is engaging its core audience by creating experiences through an online magazine and a partnership with the Tony Awards.
The brand launched a Nexxus Endless Style Digital Magazine through its Facebook page earlier this month to offer consumers an inside look at beauty trends and tips.
“Nexxus is about real quality and experience,” said David Rubin, Unilever marketing director for haircare US. “The Nexxus user is very into haircare and believes the products she chooses are important to ...