NEW YORK: The US Fund for Unicef hired PMK-BNC as AOR, effective August 1, pending budget approval from its board.

Unicef previously worked with JS2 Communications, but decided to look for a new AOR because "our needs changed in terms of a new strategic plan and new leadership," said Lisa Szarkowski, VP of PR for the US Fund for Unicef.

There was no formal review, but Unicef had interacted with PMK in the past through its work ...