Respect for PR reflected in how internal tagline guides integrated comms efforts at Whirlpool
Keeping a brand like Whirlpool top of mind with its core audience can be a challenge. After all, the appliances industry isn't exactly one of most tech-savvy or fast-moving in terms of product developments.
"There's very little that differentiates the competition," says Audrey Reed-Granger, director of marketing and PR for Whirlpool brand portfolio. "We excel in one thing, but a [competitor] can easily copy that."
While many consumers ...