COLORADO SPRINGS, CO: The US Olympic Committee has hired M&C Saatchi PR as its PR AOR.
Previously, the organization worked with firms on a project-by-project basis. However, hiring a PR AOR is a better value proposition for the group, said Patrick Sandusky, the committee's chief communications and public affairs officer.
The firm beat Hill+Knowlton Strategies, Ketchum, and Cohn & Wolfe for the account.
“We expected the best presentation to come from a bigger firm, [however] it was unanimous that M&C ...