If necessity is the mother of invention, then these financially uncertain times demand that corporate communicators fundamentally rethink the economics of their marketing and communications. Re-enter social media which, to date, has been adopted by organizations as mostly an add-on realm of experimentation. It is, however, so much more than that.
Approached organically, social media can entirely reshape an organization's day-to-day means of communications, while also adding a layer of accessibility and responsiveness to its underlying operations. Furthermore, ...