NEW YORK: The United Nations (UN) and International Advertising Association (IAA) kicked off the soft launch of an integrated campaign designed to raise awareness around the upcoming climate summit in Copenhagen with potential partners and online influencers.

Ketchum is providing pro-bono PR support for the “Hopenhagen” campaign, which will conclude when UN delegates meet in December to ratify a global climate treaty, said Paul Cohen, SVP in the firm's corporate practice.

“Essentially [we want to] put ...