WASHINGTON: The UN Foundation is working with Brazilian PR firm LiveAd on a social media initiative called Rio+Social that will run alongside the UN's Rio+20 summit on sustainable development.
LiveAD, a Brazilian-based digital media and PR firm, is doing most of the media outreach for Rio+Social. Fleishman-Hillard, which is AOR for the UN Foundation, is helping with messaging for the event.
Rio+20 takes place from June 20-22 and is only open to heads of state. Rio+Social will take place on June 19 ...