SHREWSBURY, MA: The University of Massachusetts has decided to stick with O'Neill and Associates as its PR AOR after a competitive RFP process.
The company will play a key role in guiding the university's efforts in shaping public perceptions about its educational and research accomplishments.
As part of the contract it will develop a PR/communications strategy and plan for the UMass system, prepare press releases, conduct media outreach, and prepare speeches and talking points for university staff, according to the RFP for ...