LONDON: The Leveson Report into UK media is a warning to the PR industry "not to become the next scandal," it has been claimed.
Following the release of Lord Justice Leveson's report into British media practice and ethics, Cicero Consulting's Mike Robb told PRWeek UK TV the industry needed to take stock.
Robb, head of corporate comms at the agency, pointed to Leveson's demands for fuller disclosure around lobbying and the judge's observation that such crises of reputation are often cyclical.
"The debate around whether or ...