The NFU (National Farmers Union), Eblex (English Beef and Lamb Executive), and Red Tractor Assurance are among the farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef in a bid to capitalize on the furor over horsemeat-contaminated supermarket food.
Eblex, Bpex (British Pork Executive), and Red Tractor will run a joint campaign comprising half-page ads in papers including The Sun, Daily Mail, The Daily Telegraph, The Times, and The Guardian.
The ads will highlight the ...