NEW YORK: UK-based The Red Consultancy opened a US office this week, as it attempts to build on its growth in Europe. The firm is owned by PR-services holding company Incepta Group. Mirella Cameran will lead the office as MD.

"Red New York is an obvious move for us, when 52% of our client base already originates from the US," Cameran said.

The US office plans to continue the growth of the Red brand, providing consumer, corporate, and business-to-business PR in the ...