UBS' Art Collection has become an integral part of its identity, linking its audience to its brand
For UBS' communications team, PR is more art than science... literally.
The Swiss investment house is banking on the buzz around its acclaimed UBS Art Collection to help connect stakeholders to the brand.
With 900 paintings, photographs, drawings, and sculptures by some of the world's most influential artists since the 1950s - including such giants as Roy Lichtenstein, Edward Ruscha, Lucian Freud, and Candida Hšfer ...