CHICAGO: UAL is working with four PR agencies as the stricken company struggles to pull out of a financial tailspin under Chapter 11 bankruptcy protection.
The United Airlines parent has retained Gavin Anderson to handle crisis communications around its bankruptcy and restructuring, identifying it in court proceedings as its PR counsel for the emergency. UAL has also brought on Robinson, Lehrer & Montgomery (RLM) to handle strategic communications, while Chicago employee relations firm Matha MacDonald is taking on internal communications.
UAL media ...