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Tyson taps Fleishman for range of corp comms duties

Lindsay Stein

July 11, 2012

SPRINGDALE, AR: Tyson Foods has selected Fleishman-Hillard as its global AOR for integrated corporate communications.

Previous reports indicated that Tyson hired Fleishman for crisis work. However, the agency told PRWeek that it will handle the full range of integrated corporate communications for the company.

Tyson chose the Omnicom Group firm after an RFP involving 10 agencies, said Jamie Greenheck, SVP and senior partner in Fleishman's food and agriculture business. All of Fleishman's offices in the US will work on the ...

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Tyson taps Fleishman for range of corp comms duties

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