SPRINGDALE, AR: Tyson Foods has invited agencies to participate in a review for a digital project.
The review involves various digital marketing firms, said Worth Sparkman, manager of PR at Tyson. He said the company is not seeking an AOR via the review, but is looking for help with “project work.”
Worth declined to give specific details about the company's expectations or the project itself.
Earlier this month, Tyson selected Fleishman-Hillard as global AOR for integrated corporate ...