No one in Washington or anywhere else would dispute that social media has forever changed American politics and the political process. Its primary value has been as a way to communicate to supporters and would-be supporters. But, after consulting for the Romney-Ryan campaign on communications analytics, the research we conducted gives us something to share (in less than 140 characters). Communications professionals, take note: social media isn't just for communications. It is also a critical measurement tool.
Specifically, our research ...