A few years ago, when half the PR and marketing world was rushing off to purchase land with all their newly minted Lindens, it became abundantly clear that those taking a shortcut would fail miserably. However, those who were smart enough to put an actual effort behind something would find a way to make the best of participation in the world of Second Life. Some thought becoming the ‘borg was the way to go, others chose to mingle.
That same ...