Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.
In addition, Twitter can be an excellent tool to try out different brand strategies to reach specific consumers, says Nancy Martira, senior interactive strategist at Ketchum.
The firm has tried several types of Twitter initiatives for its client Skinny Cow to generate awareness for the brand, including a coupon giveaway targeted at ...