Client: Minnesota Twins and Minnesota Ballpark Authority (Minneapolis)
Agency: Weber Shandwick (Minneapolis)
Campaign: Destination Target Field
Duration: November 2009–June 2010
Budget: $80,000
Target Field, the new home of Major League Baseball's (MLB) Minnesota Twins, opened on March 27. Twins' executive director of public affairs Kevin Smith says the new downtown Minneapolis location posed potential traffic challenges and decided to educate fans and the public about transportation options. Weber Shandwick was hired to create a campaign to inform audiences of transportation ...