Managed care hopes Hollywood can help sway a cynical public
It's not only the pharmaceutical sector taking its share of lumps. In fact, these days, the healthcare industry as a whole is coming under fire. Whether it's high-profile mergers, election-year grandstanding on healthcare legislation, or the perennial controversies attending the approval of new drugs and their cost to consumers, industry issues are always high on the news agenda because they hit home. It is an industry with which every consumer has ...