Objective: TurboTax's online services got a 37% jump in use last year, driven by its free tax preparation offerings that focus on simpler forms, such as the 1040EZ. This is the second year TurboTax has offered some free items, so it sought to build on their popularity. Its new “Freeloader Nation” campaign targets taxpayers in the 18- to 35-year-old range who might not have “really invested in a brand or solution,” said Scott Gulbransen, senior manager of corporate communications at ...