Amid ongoing efforts to build a more contemporary image, Tupperware and PR firm DeVries Public Relations realized they could leverage the company's past.
"The brand has historically been about women supporting women," says Lisa Pearson, MD of the home and lifestyle division at DeVries. "Tupperware [has a] 60-year heritage of giving women the opportunity to run their own businesses. It was one of the original entrepreneurial businesses for women. We forget how innovative that was."
They created Chain of Confidence, which celebrates ...