Tumblr is aiming to follow in the footsteps of Facebook, YouTube, and Twitter by attempting to attract UK brands and make more money from the platform.
The five-year-old micro-blogging platform, which allows users to post images and video, has signed We Are Social, Poke, AKQA, and Bartle Bogle Hegarty as its first UK agency partners.
The deal will give them access to Tumblr data and specialist training in a similar manner to Facebook's Preferred Developer program. It has signed 12 agencies ...