NEW YORK: Social blogging platform Tumblr has launched a partnership with technology, creative, advertising, and media agencies to help brands enhance their use of the site.

Tumblr has invited a group of firms, including Social@Ogilvy, to join its “A-List Partnership Program.” AKQA, AllDayEveryDay, BBH, Carrot Creative, Deep Focus, Droga5, Horizon Media, Poke, Watson Design Group, We are Social, and 360i were also invited.

The agencies will help brands connect with their target audiences and tell stories on Tumblr in strategic and ...