SANTA FE, NM: The New Mexico Tourism Department has selected Tucker & Associates as its PR partner following a search process that began last fall. The firm is initially signed to a two-month-plus contact, but the state can extend that relationship for three years.

“We have awarded the PR contract to Tucker & Associates,” said Veronica Valencia, director of marketing and communications for the department. She did not respond to further inquiries about the process.

Lori Tucker, president of Tucker & ...