TORONTO: Trust in Canadian businesses has fallen enough that it is now the least trusted institution in Canada, according to the Edelman Trust Barometer, which recently revealed its Canadian findings.

Overall trust in Canadian businesses dropped to 45%, down from a year ago when it had climbed to 49% and was tied with NGOs as the most trusted institution among its tracking audience of opinion leaders 35-64. Businesses have since dropped to the bottom of the trust barometer, ...