Most Americans do not trust corporations. According to a recent Gallup poll, an astonishing 62% of Americans believe there is widespread corporate corruption. As corporate communications executives, it is important that we attempt to figure out why. Is it simply the fallout from high-profile corporate scandals all the way from Enron and WorldCom to the recent episodes at JPMorgan and Barclays? Or is it the result of something more – perhaps a fundamental lack of corporate transparency?
Undoubtedly, corporate scandals have damaged people's ...