NEW YORK: True/Slant, a news Web site buoyed by editorial contributions from 100 "entrepreneurial journalists" and a sales program that allows marketers their own advertorial pages, launched in beta on June 8.

The site allows contributing journalists, academics, and experts to control their own pages on the site. Among its early contributors are Miles O'Brien, former anchor at CNN; Matt Taibbi, political correspondent at Rolling Stone; and Katty Kay, correspondent for the BBC. The contributors are also contractually obligated to ...